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fox

How To Turn Inconveniences Into Advantages

December 13, 2016 Leadership

How do you react to life’s inconveniences? Most of us, including myself, tend to look at them as frustrating situations. We just kind of deal with them. But there is another way to look at inconveniences…a way that can lead to opportunity.

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fancy-watch

7 Last Minute Marketing Tips For The Holiday Season

December 6, 2016 Marketing

It’s the holiday season. We’ve been through the big shopping days like Black Friday and Cyber Monday. What can you do now to get some sales before the holiday is really over? Here are some tips…

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telling-secrets

Get Over The Hurdle Of Sharing Information For Free

November 29, 2016 Marketing

Do you have a hesitation with social media and content marketing to keep your best information close to your vest? That’s natural and understandable. But it seems that the most successful marketers are ready to share their best stuff for free…

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reading

Sometimes Being Boring On Social Media Pays Off

November 22, 2016 Social Media Strategy

What is your idea of the perfect person for social media? Are they outgoing and funny and all those kinds of things? That’s kind of what I used to think, but now I’m beginning to appreciate the “boring” people on social media.

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laptop-work

What To Consider Before Launching A Social Media Strategy For Your Business

November 15, 2016 Social Media Strategy

Getting ready to launch a social media strategy for your business? Maybe you’re a new business and you’re getting ready to launch something. Here are some things to consider.

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lighthouse-blue

10 Lessons Learned From 10 Years On Social Media

November 8, 2016 Social Media Strategy

It’s been about 10 years since I joined Facebook. Things have really changed since then. I thought I’d look back and share some of my thoughts on social media after 10 years of experience.

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library

Does Longform Copy Work On Social Media?

November 1, 2016 Marketing

Longform content has an interesting place in today’s society. I talk with people that feel an audience only has time for or only wants shorter content. But let’s look at longform and see if it even has a place on social media.

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computer-typing

How To Write A Job Description For A Social Media Manager

October 25, 2016 Leadership

What traits should your social media manager have in order to do their job well? There are a few I think are key. The next challenge, though, is finding the right person. Here is how you can write a job description that will attract the person you need for the job.

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eagles

Should You Start A Blog First Or Build A Social Media Audience First?

October 18, 2016 Marketing

This is a question I see sometimes. I don’t think there is a wrong answer, but let’s get into some of the pros and cons of social media and a blog of your own.

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photographer

How Professional Photographers Are Killing It On Instagram

October 11, 2016 Social Media Strategy

Professional photographers naturally worked their way to Instagram as the photo-sharing app came to prominence a few years ago. They’re still killing it on the app with great photos and that’s a lesson for other businesses on how to use the app for their own success…

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