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Big Blue Eye

People See Everything You Do Online

August 22, 2017 Life

There’s simply no other way to approach it. Everything you do is likely to be seen by people that matter to you. Potential employers, partners, clients, etc.

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Jeff Gluck Fight

How To Create Viral Content Without Being Inflammatory

July 11, 2017 Online Marketing

Jeff Gluck isn’t inflammatory with his social media. But he’s steadily developed a strong following and he recently had a bit of viral luck with a video.

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Computer At Coffee Shop

An Interesting Look At WHY People Use Social Media

February 7, 2017 Social Media Strategy

When we know why people use social media we can better use social as a marketing tool for business.

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telling-secrets

Get Over The Hurdle Of Sharing Information For Free

November 29, 2016 Marketing

Do you have a hesitation with social media and content marketing to keep your best information close to your vest? That’s natural and understandable. But it seems that the most successful marketers are ready to share their best stuff for free…

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lighthouse-blue

10 Lessons Learned From 10 Years On Social Media

November 8, 2016 Social Media Strategy

It’s been about 10 years since I joined Facebook. Things have really changed since then. I thought I’d look back and share some of my thoughts on social media after 10 years of experience.

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library

Does Longform Copy Work On Social Media?

November 1, 2016 Marketing

Longform content has an interesting place in today’s society. I talk with people that feel an audience only has time for or only wants shorter content. But let’s look at longform and see if it even has a place on social media.

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computer-typing

How To Write A Job Description For A Social Media Manager

October 25, 2016 Leadership

What traits should your social media manager have in order to do their job well? There are a few I think are key. The next challenge, though, is finding the right person. Here is how you can write a job description that will attract the person you need for the job.

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Social Media Insights

7 Ways For B2Cs To Find New Customers Using Social Media

October 4, 2016 Social Media Strategy

Is it possible for B2Cs to find customers on social media? It seems like it’s certainly possible. But if you’re struggling to make it work let’s look at some of the strategies you can try.

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elk-fight

Should You Argue With People On Social Media?

September 27, 2016 Social Media Strategy

Do you argue with others on social media? Depending on how you use social media it’s common to see others arguing over just about any topic. And depending on your personality maybe you engage in the occasional argument…or maybe it’s more than just occasional.

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Guy Talking on iPhone

7 Ways For B2Bs To Find New Clients Using Social Media

September 13, 2016 Sales

Can you use social media to get some actual sales? I’m talking about getting someone on the phone or conversing via email and getting them to turn into a client? Let’s look at a few ways that it is possible.

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